Write-ups on real projects — architecture decisions, what broke, and what I'd do again.
A production marketing site and internal ops platform for a staffing agency — one data source, four locales, and an admin panel with real invoicing.
A real content platform, AI-crawler discoverability built into the publishing pipeline itself, and a security fix that fell out of the cleanup — all in one rebuild.
A full site build for an apartment complex in Pocatello, Idaho — planned around search visibility from day one, not retrofitted after launch.